Friday, September 19, 2008

Public Relations for VOIP

Perhaps you have seen all the voice IP commercials on TV? They are quite good indeed and millions of Americans have signed up for voice IP telephone service. Unfortunately voice IP also take up significant bandwidth and this can cause problems with the service making people very upset.

Of course you cannot argue with the price especially if you were one who uses a lot of long-distance calling each month. Nevertheless, simple advertising on television maybe very good marketing to increase voice IP subscribers for a voice IP telephone company, but it is not enough. In fact many of these companies lack a real robust public relations and community goodwill program.

All companies need to participate in some form of public relations in order to remain good corporate citizens. One thing a voice IP company can do is help those people who are blind or hard of hearing use their system better and perhaps discounts the extra equipment that will be needed for them to use. Voice IP phone companies must compete with long-distance telephone service companies who work very hard to promote their public-relations strategies.

If voice IP telephone companies do not participate in public-relations strategies they will not be looked upon favorably in the marketplace and this might be their undoing in the future.

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